Through layering of consumer data, addressable TV allows for precise targeting. You are able to filter your target audience based on occupation, location and behavior criteria. There are over 100+ audience categories that can be selected for niche targeting.
With Addressable TV the consumer feels no intrusion, instead, they are served more relevant Ads. This enhanced targeting allows advertisers to minimise wastage from their Ad spend and drive stronger engagements.
If you are a niche brand, this is definitely a perfect option for you. We would be able to optimize your target audience to precisely match the profile of your customers. Your ad will only be seen by those interested in your products and noticeably improve your sales.