Instarem is a cost-effective, simple, and quick way to transfer and remit money
To reach out to the ethnic population, who transfer money to their home
countries, and encourage them to use Instarem to do so online.
The campaign was designed to reach different corridors for money transfer, which meant, reaching out to the population from many Asian countries. The direct response campaign was a combination of using various TV channels targeting these corridors and relevant events, for creating awareness and generating response. The effectiveness of the campaigns was measured to check how many people responded to the ads on these channels.
By strategically planning the media, to get the best response, Mans Media was
able to exponentially increase the number of transactions and revenues for
A global money transfer company that allows fast & secure money transfer services
at the best exchange rates.
Reach out to African and Asian population, who use agents to transfer money
The segment meant to be targeted, was a segment, who feel more comfortable
interacting with a person to send money, rather than doing it online.
Considering Xpress money is only brick and mortar, in this changing
scenario, it is a challenge to promote such a service. With using the proper
radio stations to target this segment, we were able to reach the right
people and create transacting customers.
The campaign was successful in creating brand awareness and get the TG to go
to the Xpress Money agents to use their services.
Mr Green Ltd. is an online gambling company that offers online casino, Sportsbook
and Live Casino.
Bring in new players and encourage existing players to return.
Targeting the wealthy elements of ethnic audiences, we were able to identify
channels that had better quality responses.
In some instances, the MansMedia channels were the strongest performers.
Mr.Green continues to use ManMedia for targeting these audiences.
An upmarket Christmas Tree brand that has an obvious seasonal requirement.
Using ethnic media to reach affluent audiences and business owners. ROI is a very strong KPI for this brand and therefore, every elements has to perform well.
The campaign ran for 8 weeks. The was done using multiple channels and optimized in campaign airtime.
The campaign was a huge success and resulted in more than double the previous year’s ROI. Now, MansMedia will be a corner stone for the next seasons investment.
The National Society for the Prevention of Cruelty to Children is a charity
campaigning and working to protect children in the United Kingdom and the
Engage with the audience to make them understand the issues around child abuse
and donate via their Regular Giving platform. A secondary objective is to
encourage people to leave a Legacy donation in their will.
Certain ethnic audiences have a higher propensity to give to charitable organisations. Also, some ethnicities, during their religious festivals, are encouraged to be more charitable. We used this knowledge to ensure that our campaign would be as responsible as possible.
As a DRTV campaign, it showed immediate results, with people contacting NSPCC
to donate for the cause. MansMedia remains one of the most responsive and
cost-effective elements of the NSPCC DRTV campaigns.
Star Tours are the leading tour operators in the Asian community providing
comprehensive tours for a huge variety of destinations.
Get people to use Star Tours as their preferred travel company and select from
their tour offering.
Ran a campaign in the US and UK, targeting Indian, Nepali and Sri Lankan
segment. The major differentiating factor in the US, was that Mans Media was
able to support Star Tours with better ROI than even working directly with
the channels. In the UK, they were able to reach these segments through
channels that were specifically meant for them. It was a comprehensive and a
Mans Media was able to give Star Tours a fantastic exposure on TV and they
are now one of our many happy clients.
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