-- Posted: 22nd January 2015 -- By: mans

Increasingly, BME groups are turning towards media created specifically for them; recent research shows that 77% of British Asians feel mainstream advertising has no relevance to them.

The nature of the UK population has changed enormously over the past decade and this presents not only challenges but also great opportunities for advertisers and marketers.

Mans Media recognise that the BME population is an important and dynamic market. We continuously strive to better understand this market and to communicate in a more relevant and effective way.