Ethnic Reach

-- Posted: 22nd January 2015 -- By: mans

Multicultural is mainstream. Simply ignoring Britain’s ethnic minorities is now untenable especially given that one of the strongest demographic trends in post-war Britain is its increasing diversity.

More than numbers, though, Britain’s ethnic minorities are increasing in influence. Part of this is down to population density. By the end of this decade, Leicester’s ethnic minorities will become its majority population; on course to join it are Slough, Luton and Birmingham.

But growing influence also comes from the characteristics of Britain’s ethnic minorities. They are far younger and more urban than their white counterparts. They’re also much more likely to be early adopters.