About Mans Media

-- Posted: 19th January 2015 -- By: mans

Mans Media is an independent media planning and buying agency. Since our inception in 2012 we have focussed and honed our skill sets and in particular we specialise in understanding and operating in the ethnic media space. Operationally we work with direct clients and in partnership with agencies who call upon our expertise of Ethnic Marketing given that Ethnic Media is becoming increasingly fragmented and idiosyncratic.

More recently we have expanded into working with traditional, mainstream clients who recognise the need and importance of investing and exploring in ethnic media.

As the ethnic population continues to grow and diversify it becomes ever more challenging to ensure precise targeting of discrete audiences. This is why many of our clients now use Mans Media’s expertise to target people’s ethnicity. Essentially we deliver insightful planning, relevance and cost effectiveness.

There is no doubt that Ethnic channels deliver great value and there is commercial equity and advantage for brand owners in talking to ethnic population through “their” channels. Research shows that amongst other attributes, well considered strategies and tactics create a positive effect on future brand considerations and indeed purchase intent.

Mans Media was first established in 2012 by Prasad Manjrekar, an Indian media entrepreneur from Mumbai. Prasad recognised there was a need within the media marketplace for expertise of ethnic media in the UK and for an organisation to target similar audiences overseas.